Skoda Elroq
Self-initiated / Skoda
In this project, we fully embraced the potential of generative artificial intelligence—creating both the studio environment and the entire scenery from scratch. The result is a cohesive, immersive visual narrative that highlights the character of the new Škoda Elroq.
Rather than relying on traditional production methods such as photography or CGI, we opted for an entirely AI-driven approach. This allowed us to craft a unique environment that not only showcases the vehicle but also supports a story built around innovation, modernity, and atmosphere.
The generated studio isn’t just a backdrop—it’s a core part of the narrative. It enables seamless transitions between shots and enhances the visual rhythm of the piece, while reinforcing key design and performance aspects of the Elroq. Every element was designed to create a viewing experience that merges technology with emotion.
This project demonstrates how generative AI can function not just as a tool for image creation, but as a creative partner in developing compelling visual narratives that resonate and endure.
