Mercedes-AMG G 63
Self-initiated
This project represents a new approach to visual content creation—executed entirely without traditional techniques such as CGI, photography, or classic photo shoots. Every image, composition, detail, and environment was generated from scratch using generative AI tools. From concept and creative direction to the final visuals, the entire production was digital, with no camera, 3D modeling, or post-production involved.
The goal was to capture the distinctive character of the Mercedes-AMG G 63 in a completely fresh visual context, taking full advantage of the creative freedom enabled by AI. This process allowed for bold experimentation with form, lighting, and space—something that would have been far more time-consuming and expensive using conventional production methods.
This approach redefines how visual stories can be told today—without logistical or technical limitations. Generative AI enables the creation of fully-realized campaigns, mockups, and creative concepts in record time while maintaining high aesthetic standards. The Mercedes-AMG G 63 project demonstrates that the future of visual storytelling is already here—flexible, scalable, and entirely digital.
