Felogel
Sopharma
In this new edition of the Felogel campaign, a distinctive creative process was used, where every frame – whether static or animated – was generated entirely through generative AI. Forgoing traditional production, the team adopted a fully digital workflow, enabling precise control over the visual tone and alignment with brand storytelling goals.
Each scene was designed to evoke authentic feelings and relatable daily moments with a warm and gentle touch. Though digitally created, the world of Felogel feels deeply human, infused with empathy and soft narration that resonates across a wide audience. It’s not just watched – it’s felt, thanks to its unique emotional atmosphere.
This campaign proves that generative AI is more than just a tool – it’s a true creative collaborator. The result is a visually refined, emotionally resonant campaign that redefines how brands can tell their stories. It’s a powerful reminder that technology, when used thoughtfully, can amplify human connection rather than replace it.
