Felogel
Sopharma
For Felogel’s latest advertising campaign, an innovative approach to content creation was embraced by fully utilizing the capabilities of generative artificial intelligence. The entire visual world — from static images to fluid animations — was created with AI, without relying on traditional production techniques. This method enabled the rapid development of cohesive, high-quality visual materials that perfectly reflect the brand's character.
Although generated by artificial intelligence, the visual style of the campaign was carefully crafted to build emotional engagement. The animations and imagery radiate warmth, authenticity, and a sense of everyday life that audiences can easily relate to. As a result, viewers find personal resonance in the depicted scenes, strengthening the emotional impact and enhancing the overall effectiveness of the message.
The Felogel project demonstrates that generative AI is not just a technology of the future, but a powerful tool for creativity today. In this campaign, AI was used not merely to automate production, but to inspire innovation and creative expression. The outcome is a modern, emotionally rich campaign that seamlessly blends technological precision with human sensitivity.
